Marketing Resources
Below are companies that specialize in helping stylists succeed. Explore the links below to see and read the articles listed
on the left to help you succeed as a stylist.
Before you decide which company to call you should consider the following:
- What results do I expect from my marketing?
- Who am I marketing to?
- How do I reach this group of people?
Marketing according to www.wikipedia.org, "has two major factors and
these are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers. This
is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for
products, services or ideas to create exchange between individuals and organizations. It is also concerned with anticipating the customers'
future needs and wants, which are often discovered through market research". Marketing for hair stylists can be interpreted by advertising
for new customers, explaining your services while the customer is in your chair, and selling these services to the customer.
In this article we are just going to cover the basics. By *basics* I mean this information is for the stylists who are just starting out
and looking for ways to build up their clientele. If you have a lot of experience or a large clientele this may seem elementary to you.
One of the easiest ways to build clientele is by word of mouth. Word of mouth is the best advertisement for your services. You can take
advantage of this by handing out a few of your cards to each customer, ask them to give them to friends and family with their name written
on the back of it, and offer the customer handing out your cards a free haircut for every 4 or 5 cards you get back with their name written
on the back of it. This has worked very well for many stylists. You can also go to our marketing page and click on the Kudosworks.com link.
for more....